Possibilities of statistical analysis of hotel activity performance in a competitive environment

Abstract

Abstract The hotel industry is an important driver in tourism development of a region, with positive effects on economic growth, concentrating to a large extent the regional tourism services. The quality of services in this sector is decisive for improving the hotel activity performance, especially in terms of a competitive environment increasingly well defined. The service quality is directly proportional to the hotel comfort category. In 2018 Romania had 34 five-star hotels and 359 four-star hotels, representing less than a quarter of all hotels (24.32%). They owned just over 30% of the total number of hotel bed-places. This paper provides a statistical analysis of activity in the hotel industry in Romania, focusing on main elements of its performance, in terms of a competitive environment. As a result of a case-study on the employees of high comfort category hotels in Bucharest, the key elements of a performing activity are revealed, in order to obtain a competitive advantage.