Spatio-temporal analysis of fixed broadband customer acquisition

Abstract

As the need of people towards internet is increasing, fixed broadband market is growing. The growth of the market leads to bigger opportunity for provider in penetrating the market and gaining new customers. To penetrate the market, fixed broadband provider needs to make big investment in building and upgrading the network infrastructures as it offers more stability in service through the network configuration. Thus, it is important for fixed broadband provider to analyze its historical data to know which location it should choose and prioritize. Supporting the need of provider, this study was conducted to explore spatially the trends and emerging hot spots of customer acquisition through geographical information system based data of customer order. The research was conducted using spatio-temporal analysis on space time cube created from the data. The results show that the overall trend of number of customer acquisition is increasing and the emerging hot spots happen in the northern area of this study scoped region. The results of this research visualize the trends and emerging hot spots in the form of thematic map.