Model of E-Marketing Communication on MICE Destination over Launching Kertajati Airport

Abstract

: The opening of the new airport is a stimulus to improve synchronization and coordination between the central and regional governments in developing e-marketing communications for MICE (Meeting Incentive Conference Exhibition) destinations. In short, if tourists feel more satisfied with MICE destinations, they will be followed by searching for other MICE destinations. Firstly, knowing the readiness of MICE destinations in order to capture market segmentation and win market positioning strategies. Identifying whether Majalengka district can align with other cities as MICE destinations after the opening of Kertajati airport. At last, develop marketing policy and communication strategies to advance Majalengka district as a MICE destination after the opening of Kertajati airport. Having a model for the development and strengthening of e-marketing communications for MICE destinations in other cities after the opening of Kertajati airport by using online and offline-based marketing concepts. Management of data processing on-line marketing using MS Office software and internet networking. While off-line marketing uses descriptive statistics (descriptive statistics) with percentage formulaeation analysis then processed and interpreted descriptively-comparative-qualitative.