Organization of business events as a current trend of the tourist market

Abstract

Abstract. The business tourism segment is very attractive for travel companies, as it doesn�t depend on the seasonality factor, is characterized by sustainable development and high profitability. Objective. The purpose of the article is to study business events as a modern trend in the tourism market and analyze its organizational aspects. Achieving the goal involves solving the following tasks: consider the essence of the concept of "business tourism"; to monitor trends that have emerged in the tourism market in the context of business tourism; to analyze the organizational features of business events. Methods. The article uses general scientific research methods, namely: analysis and synthesis, generalization, systematization to explain the concepts of business tourism and MICE tourism. Methods of comparative and statistical analysis are used to analyze the characteristics of business tourists, as well as trends in the business tourism market, which have been formed and are in the process of formation. Results. Business tourism is a promising area of development of any country, as it has a positive effect on its image, as well as a factor in its economic development. This type of tourism has unconditional advantages, which are the lack of seasonal demand for business tourism services, its prospects due to globalization and integration processes, which characterize the present. The market of business tourism is constantly evolving, so it is characterized by increasing competition among companies ? organizers of business tourism. The organization of business events is a painstaking and multifaceted activity, which involves a preliminary analysis of the tourism market in terms of trends that have formed or are in the process of formation; customers, through the prism of their preferences and requirements; competitors, etc. Scientific novelty. The tendencies which have formed in the market of business tourism are systematized, and their influence on activity of organizers of business tourism is defined. Practical significance. The results of the study can be used by tourism enterprises specializing in business tourism, to form proposals that best meet the needs and preferences of tourists. Key words: tourism, tourist market, event, organization of business events, MICE, classic business trips.