Integrating the Balanced Scorecard and the Economic Value Added by Using the Analytical Hierarchy Process_ an Applied Study

Abstract

: The main objective of this research is to explore how to develop the performance measurement and evaluation systems (PMESs) at the responsibility centers in Misr Bani-suef Cement Company through building a comprehensive system that enables the integration between the Balanced Scorecard method (BSC) and the Economic Value Added measure (EVA) by using the Analytical Hierarchy Process (AHP). In Order to achieve the objective of research, analytical and applied approaches employed. The research population consists of all experts and decision makers working in the company. Due to time and cost constraints, a purposive sample was selected. Total of (120) questionnaires were distributed to the sample of the research. (102) Questionnaires were returned. (17) Questionnaires were rejected due to multiple skipped questions and missing values, leaving (85) questionnaires were valid and usable for data analysis. Thus, the response rate was (70.8%). The appropriate statistical methods of the (SPSS.26) and the expert choice program were used. The research revealed that the company has recently faced a number of challenges and threats that affected its business results and led to a decrease in profits every year . The findings also indicated that using the AHP in building the comprehensive system combing the BSC and EVA raises the efficiency of performance measurement and evaluation systems and helps to provide an index of measuring the financial and non-financial performance gap.