Notify-and-interact: A beacon-smartphone interaction for user engagement in galleries

Abstract

Existing interactive systems suffer from low user engagement due to their passiveness and steep learning curve. To address these issues, this paper presents an interactive framework, Notify-and-Interact, which leverages the Bluetooth low energy (BLE) beacon infrastructure to notify and a smart-phone to interact, such that it transforms a passive interactive system into an active one. The proposed framework is demonstrated in the Ping Yuan and Kinmay W Tang Gallery, where a series of wildlife artworks are exhibited. Engagement conversion rate is measured, and users' quality of experience (QoE) is surveyed through likert assessment. Artworks with Notify-and-Interact outperforms the QR code with a high engagement conversion rate at the interaction stage, i.e., 86% over 53%, and an average engagement time of 55.67s over 28.69s, respectively. The mean opinion score (MOS) shows that around 80% of the users expressed high satisfaction with the installed Notify-and-Interact framework in the gallery.