The rhetoric of romance: A fantasy theme analysis of Barbara Cartland novels

Abstract

This essay explores as rhetoric the romance novels of bestselling author Barbara Cartland. Arguing that formula romances are a source of powerful influence, the author applies fantasy theme analysis to thirteen Cartland novels. The analysis reveals a vision which teaches readers three lessons about malelfemale relationships. First, desirable women are vulnerable, tractable, nurturing, self‐sacrificing, and spiritual. Second, undesirable women are assertive, persistent, independent, immoral, and sexual. Third, true love is powerful because it is based in female fear and sanctioned by a superhuman force. The author argues that the Cartland vision provides readers with stability and validation for traditional role models in a time of sex role confusion and transition.