Advanced advertising technique in Indian public transport system: A better way to disseminate information using electronic display

Abstract

In India and other countries, the advertisement in public transport system completely runs on pen-paper work. Advertisement in these public transport is not managed which leads to a great loss to government when it comes to earning from these advertisements. Advertising is of the much talked tool which can bring the advertiser and make him reach to the customer when the customer is most likely to buy or adopt it. The advertising will be directed towards the passengers in transport vehicles. Advertising in transport vehicles will make more sense when delivered through media (LCD or running display etc.) on location base, request of advertising company. Location based advertising on integrated displays in public transport system has great potential. Passengers are normally bored when they ride a public transport system (metro, bus, tram, etc.) so they are to open general interest information and location based advertising.