PR Impact on Public Confidence in Military and Police in Serbia

Abstract

Non-profit organizations deliver services of social care and educational, public, cultural and other services which are of vital importance for the society. The non-profit sector is engaged in taking care of the social needs neglected by profit-oriented corporations and state establishment. The definition of the non-profit sector that can be applied in many countries, include five different characteristics of such organizations. They are: organized, private, non-profitable, self-directed and voluntary.