Fostering Creativity in Business

Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era Pub Date : 1900-01-01 DOI:10.4018/978-1-6684-2523-7.ch017

C. Popescu

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Abstract

Changing dynamics in responsible and sustainable business comes as a must in the post-COVID-19 era, while energetic, influential, and powerful transformational leaders represent the vital solution to ensuring creativity in business and a luminous future for organizations worldwide. On the one hand, the newest challenges faced by companies due to the COVID-19 pandemic are analyzed, while, on the other hand, the dominant traits of leaders are displayed in an attempt to determine the successful mix between creative actions, human resources, innovation, intangible assets, intellectual capital, research, technological advancement, and visionary managerial business processes. The study shows that transformational leaders' general focus should be on the amazing benefits derived from addressing fundamental issues, such as the well-being of individuals, the health of the planet, reaching the Sustainable Development Goals (SDGs), bringing circular economy (CE), artificial intelligence (AI), and smart cities (SC) closer to human beings' vital needs.

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培养商业创意

在后covid -19时代，负责任和可持续的企业中不断变化的动态是必须的，而精力充沛、有影响力和强大的变革型领导者是确保商业创造力和全球组织光明未来的关键解决方案。一方面，分析企业在新冠疫情中面临的最新挑战，另一方面，展示领导者的主要特征，试图确定创造性行动、人力资源、创新、无形资产、智力资本、研究、技术进步和有远见的管理业务流程之间的成功组合。该研究表明，变革型领导者的总体重点应放在解决基本问题所带来的惊人效益上，例如个人福祉、地球健康、实现可持续发展目标(sdg)、使循环经济(CE)、人工智能(AI)和智慧城市(SC)更接近人类的重要需求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era

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