A Study on Satisfaction According to Techniques Creation and Application of Hair Cut Using Hair Stream

Abstract

This study developed hair stream-based haircutting techniques and investigated the level of consumers’ satisfaction with them. Then, the study results found the followings: First, divide the head into triangular sections according to the direction of hair stream under the principle of celestial sphere based on the median and temporal lines, focusing on the G·P of the hair stream in three levels(X, Y and Z) without tensioning in a direction toward the parallel of latitude. Second, after dividing each section in a direction toward the line of longitude, it is parted into more than one triangle. Third, the hair in each parting is divided along the direction of hair stream. Fourth, based on the hair line around the ears, the length and design of haircut are determined. Depending on the division of hair stream, hair is cut using the moving design line method. For the objective classification of hair-stream haircut, customers’ satisfaction with hair-stream haircut was analyzed. As a result, a very high satisfaction level(4.92 scores) was observed. The mean was pretty same by age without significant difference: 4.97 in a group of age 40s or below; 4.86 in a group of age 50s; 4.94 in a group of age 60s or older. In terms of the mean frequency of haircut as well, no big difference was found: 4.91 in one month or below; 4.92 in at least two months. As the frequency of hair-stream haircut increased, in addition, customers’ satisfaction with hair-stream haircut was high. In addition, they showed a strong intention to have a hair-stream haircut again or recommend it to others. Moreover, as their satisfaction with hair-stream haircut increased, they were more willing to have a hair-stream haircut again and recommend it to others. Considering the results above, compared to conventional haircut techniques, hair stream-based haircut is simpler and looks more natural and lighter. Therefore, it is perceived as a new haircut technique. Because it is still very new to many hairdressers, however, it should be continuously taught to them.