The association of social media to business development innovations in helping the economy during Covid-19

Abstract

The International Monetary Fund (IMF) stated that the Covid-19 pandemic could trigger an economic growth crisis that would affect a country's food security. This can interfere with one of the Sustainable Development Goals (SDGs), namely to maintain stable economic growth, one of which is for developing countries such as Indonesia. For this reason, in this study, an analysis was carried out to find out the relationship of social media to business development, innovation in helping the economy during the Covid-19 pandemic, which was tested with the Chi-square hypothesis test and t-test. Chi-square hypothesis test is a type of non-parametric comparative test conducted on two variables, where the data scale of the two variables is nominal or ratio. The Chi-square statistic hypothesis test in this study was conducted to determine whether there is a relationship between innovation in establishing a business and social media. The t-test was conducted to analysis difference in the average income both before and after the pandemic as well as before and after innovating. Thus, this study is expected to be used as a reference by the government to revive the economic sector during the digital-based Covid-19 pandemic that can support the country's economic recovery. The results of this study indicate that there is a relationship between business development innovation and the intensity of social media use. Based on the paired t-test, the results show that there are differences in the average income both before and after the pandemic as well as before and after innovating. © 2022 American Institute of Physics Inc.. All rights reserved.