THE DEVELOPMENT OF CORAK INSANG WEAVING CRAFT CREATIVE ECONOMY IN PONTIANAK CITY

MALAYSIAN E COMMERCE JOURNAL Pub Date : 2019-01-22 DOI:10.26480/mecj.02.2019.27.29

M. Kartika, Husna Amalya Melati, Y. Ratih

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引用次数: 2

Abstract

The main purpose of Regional Featured Product Development Program of Corak Insang Weaving Craft in Pontianak City is to make corak insang weaving craft as regional featured product and becomes a potential subsector creative economy in Pontianak City. This program is in sync with two non-governmental groups (Kelompok Swadaya Masyarakat, abbreviated as KSM) located in Khatulistiwa street, Sambas Jaya alley, Batulayang village, Pontianak City which are KSM Mekar II and KSM Pucuk Rebung. The economic problem faced by those partners are in verifying product and marketing. Both groups have economic potency because craftsman location is the only weaving area in Pontianak City, many costumers/guests visit, both domestic and international tourists, and many agencies, both private and governmental, have given training or support to the craftsman. Thus, a development strategy of corak insang weaving craft using quadruple helix is needed. The result of this program is the creation of derivative product of corak insang weaving, social media account to advertise the product online, an d the improvement of partner’s knowledge and skill.

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蓬甸纳市竹节编织工艺创意经济的发展

Pontianak City Corak Insang Weaving Craft区域特色产品开发计划的主要目的是使Corak Insang Weaving Craft成为Pontianak City区域特色产品，成为Pontianak City有潜力的创意经济子行业。这个项目是与两个非政府组织(Kelompok Swadaya Masyarakat，简称KSM)同步进行的，他们分别是KSM Mekar II和KSM Pucuk Rebung，位于pontiak市Batulayang村Sambas Jaya小巷Khatulistiwa街。这些合作伙伴面临的经济问题是验证产品和营销。这两个群体都有经济潜力，因为工匠所在地是Pontianak市唯一的编织地区，许多客户/客人来访，包括国内和国际游客，许多机构，包括私人和政府，都对工匠进行了培训或支持。因此，需要制定四螺旋编织工艺的发展策略。这一项目的成果是创造了corak insang编织的衍生产品，在社交媒体上宣传产品，并提高了合作伙伴的知识和技能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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