Metode Penelitian Analisis Semiotik Media Sosial

Dakwatussifa: Journal of Da'wah and Communication Pub Date : 2022-12-28 DOI:10.56146/dakwatussifa.v1i2.56

Pranindita Dwi Fadhila, Chintya Almira, Aldi Priatmana

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Abstract

Semiotics or semiotics are terms that refer to the same science. Semiotics is commonly used by American scholars, although the term semiotics is more commonly used in Europe. Semiotics comes from the Greek word semeion, which means 'sign', or the English sign, which means 'signal'. Semiotics is known as a science that studies sign language systems such as languages, codes, signals, and human language. Semiotics is the science of symbols. To be able to read and interpret these symbols, we need "language". Meaning is formed through a structured system of linguistic differences. Meaning is generated through the process of selecting and combining symbols around two axes, the syntagmatic axis (linear, for example sentences) and the paradigm axis (the arena of symbols such as synonyms) which are arranged in a marking system. This symbol consists of a signifier (medium) and a symbol (meaning) (Saussure, 1960). The purpose of semiotic analysis is to find the meaning of symbols, including what is hidden behind them (text, advertisements, news). Keywords: history of semiotics, semiotics Roland Barthes, understanding of semiotics, semiotic figures, development of semiotics.

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分析社交媒体符号学分析的方法

符号学或符号学是指同一门科学的术语。符号学通常被美国学者使用，尽管符号学这个术语在欧洲更常用。符号学来自希腊语semeion，意思是“符号”，或英语sign，意思是“信号”。符号学是一门研究手语系统的科学，如语言、代码、信号和人类语言。符号学是关于符号的科学。为了能够阅读和解释这些符号，我们需要“语言”。意义是通过语言差异的结构化系统形成的。意义是通过选择和组合两个轴上的符号来产生的，这两个轴是组合轴(线性轴，例如句子)和范式轴(符号的舞台，例如同义词)，它们排列在一个标记系统中。这个符号由能指(媒介)和符号(意义)组成(索绪尔，1960)。符号学分析的目的是发现符号的意义，包括隐藏在符号背后的内容(文本、广告、新闻)。关键词:符号学史，符号学罗兰·巴特，符号学理解，符号学人物，符号学发展

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Dakwatussifa: Journal of Da'wah and Communication

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