Generalization of the components of economical potential enterprise and mechanism development in it sphere

Abstract

A generalized vision of the modern formation and development of the economic potential of an industrial enterprise is proposed. Comparison of the concepts of “production potential” and “economic potential” is carried out. We came to the conclusion that today it is more relevant in research to use the concept of economic potential, as the most generalizing indicator of the stability of an industrial enterprise in the modern economic environment. Summarizing the existing approaches to the concept of “potential”, the economic potentials of the country, industry, enterprise are highlighted. The study of individual components of the economic potential of an enterprise and the justification of measures for its development cannot give a positive result, if only because the influence of its components as part of an integral system has not been studied and substantiated. There is an understanding that economic potential can be included as an element in a system of a higher order – in the aggregate potential of an enterprise. Moreover, it can be assessed by two groups of indicators: which directly characterize the economic potential itself and the production and economic activity of the enterprise. The definition of an economic enterprise is directly related to the objectives of the enterprise and includes the following stages: assessment of the structure, dynamics and efficiency of the use of production resources; determination of the level of competitiveness of the main types of products; analysis of real production reserves and loss of economic resources of the enterprise; selection of the main strategy and tactic for developing the potential of the enterprise; planning the development of enterprise potential; implementation of planned activities. The main components of the economic potential of the enterprise are determined: financial potential, human resources, production potential, scientific and technological potential. The development of each component of the economic potential must be considered in conjunction with the potentials of the domestic and foreign markets, competitors, and the country as a whole. Understanding such a division of the components of economic potential also provides for the division into smaller components, and so on. The study, based on the analysis of approaches to clarify this concept, shows that in relation to an individual enterprise, the concept of “economic potential” is characterized not so much by its production capacity as the integrated ability of individual components to meet consumer needs, while rationally using available resources and take into account interests of external economic entities. The economic potential of the enterprise depends on the optimal combination of certain types of economic resources that are involved in the production process, the level of organization of production and labor, the effectiveness of the management system.