Factors of Advantage Creation for Competitive Electrical and Electronics Industries in Central Region of Thailand

Abstract

Nowadays, electrical and electronics industries are now playing important role in the economy of the country. The growth of industries partly resulted from the expansion of the investments of the leader electrical and electronics companies of the world. This study aims to study the factors of the competitive advantage or the advantage creation for competitive electrical and electronics industries in the central region of Thailand. The defined samples for the study would be business companies in Bangkok and around the outskirt ones in the electrical and electronics industries; the senior executives of the defined ones would answer the proper Questionnaires of Logistics Scorecard. The defined sampling groups from 20 selected companies would be classified into those of Electrical, Electrical Parts, Electronics, Trader, Supporting Industries, and Other defined by the method of the Purposive Sampling and used the mathematics comparison of the Rule of Three to find the numbers of the samplings in each category of the defined companies. The data analysis with the technique of the Cronbach’s Alpha would be applied to measure the Reliability of the questionnaires. The findings showed that the factors of the strategy establishment of the companies could provide the highest influence to the competitive advantage and it could show the results at the Mean of 2.73, and at the SD of 0.43. Secondarily, the factors of the performance and effectiveness in logistics could provide high influence to the competitive advantage and it could show the results at the Mean of 2.71, and at the SD of 0.09. The factors of the planning and competency of the operations could provide moderate influence to the competitive advantage and it could show the results at the Mean of 2.31, and at the SD of 0.13. The factors of the cooperation of the companies could provide only low influence to the competitive advantage and it could show the results at the Mean of 1.90, and at the SD of 0.03. Finally, the factors of the information and technology management of the companies could provide only lowest influence to the competitive advantage and it could show the results at the Mean of 1.85, and at the SD of 0.12.