A Framework of ASP for Shopping Path Analysis

Abstract

In this paper, we propose an ASP system for shopping path analysis and a cloud based system with the necessary analysis service for marketing strategies that combines sales data with shopping path data. This paper explains a recommendation system based on position information or an application that calculates a basic marketing indicator using shopping path data by introducing a framework of ASP for shopping path analysis. Because the proposed ASP service is built on a cloud based system, the users can easily access the service through the web based interface and perform large-scale data processing using the computational resources of the cloud based system at low cost.