ADOPTION OF DIGITAL STRATEGY IN HEALTH INSURANCE SECTORWITH SPECIAL REFERENCE TO BHOPAL CITY

Abstract

Digitalization brought a huge revolution in India. There have been many changes with the introduction of cashless transactions for a cashless economy. There is rapid growth of the digital health insurance market in India. Digital sales of health insurance products have helped customers to get updated and in-depth information about the products and increase the quick online sales, policy issuance and quick claim settlement. A structured questionnaire was designed and data was collected from agents and service providers. The data was analysed and interpreted by applying inferential statistics. The study will help companies to identify the strategies adopted by insurance providers to make digital health insurance popular.