{"title":"Décomposition de l'achat promotionnel impulsif : Les mécanismes promotionnels et leurs conducteurs (Cas des produits de consommation courante)","authors":"Anissa Zarrouk","doi":"10.1051/LARSG/2010023","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"50 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"La Revue Des Sciences De Gestion, Direction Et Gestion","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1051/LARSG/2010023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}