DMOs and tourism marketing channels in centre of Portugal.

Abstract

Abstract This chapter, by Bernardo Borges and Rui Augusto Costa, deals with destination management organisations (DMOs) and the tourism marketing channels in the Centre of Portugal. The chapter assesses the significance of the digital marketing strategy of the DMOs responsible for the Centre of Portugal and provides insights regarding how this strategy can affect tourists' information search during the pre-trip as well as at the destination. The study concludes with useful information for DMOs regarding the main promotion channels that they should use for attracting tourists to the region.