LINGUISTIC NATIONAL IMAGE AS A FACTOR IN THE EFFECTIVENESS THE COMMUNICATIVE ACT IN INTERCULTURAL COMMUNICATION

Abstract

. The article considers the role of the linguistic national image as one of the fundamental conditions for ensuring the effectiveness of intercultural communication. The linguistic national image is understood as conceptualization, a special vision of the surrounding world, which is formed on the basis of individual, psychological, national, cultural values of a person. The linguistic image of the subject’s world in the real world is represented through various linguistic facts. The article emphasizes that the commonality of the national worldview of the participants in the communicative act helps to establish mutual understanding in the international communication. And the dissimilarity of the linguistic national image is cause of disagreement and conflict. As one of the basic of effective intercultural communication, the observance of the rule of community is proposed, in which we must strive to spread the values, institutions and practices common to all peoples. As the object of the researching, some linguistic units of the Kazakh language are considered, related to the subject concept and reflecting the linguistic national image of the Kazakhs world. Functional aspects of intercultural communication. and interpreting When selecting language material, the continuous sampling method was used, since not only language units were considered, but also the conditions for their functioning. The method of etymological analysis was also used. It is summarized that knowledge of the linguistic national image contributes to the establishment of effective intercultural communication.