Collaborative media choice processes in virtual teams

Katrin Bergener, S. Hofmann
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Abstract

Virtual teams have become a common form of organizing work. A vital part of virtual collaboration is the process of choosing appropriate media and subsequently adopting it. Up to now, research has mainly focused on giving guidelines for or predicting media usage in virtual teams ignoring how teams come to use their media. Furthermore, only the individual media choice is analyzed whereas the collaborative use is hardly studied. The goal of our study therefore was to understand how virtual teams collaboratively choose their collaboration and communication media. Media choice theories that explain media choices and media behaviors served as a theoretical underpinning. We conducted a case study with fifteen teams (33 participants in total) taking part in an international virtual seminar. Qualitative data were gathered from presentations held by the seminar participants, from field notes taken by the researchers as well as from semi-structured interviews, conducted with seven participants. Following an adopted grounded theory approach, we derived seven theses, which we structured according to the categories (1) criteria for media choice, (2) the media choice process, and (3) overcoming the deficiencies in virtual collaborations. This case study gives a rich description about the media choice process in virtual teams as well as factors influencing it.
虚拟团队中的协作媒体选择过程
虚拟团队已经成为组织工作的一种常见形式。虚拟协作的一个重要部分是选择合适的媒体并随后采用它的过程。到目前为止,研究主要集中在为虚拟团队的媒体使用提供指导或预测,而忽略了团队如何使用媒体。此外,仅分析了个体媒介选择,而对协同使用的研究很少。因此,我们研究的目标是了解虚拟团队如何协同选择他们的协作和沟通媒体。媒介选择理论是解释媒介选择和媒介行为的理论基础。我们对参加国际虚拟研讨会的15个团队(共33名参与者)进行了案例研究。定性数据是从研讨会参与者的发言、研究人员的实地记录以及与7名参与者进行的半结构化访谈中收集的。根据采用的扎根理论方法,我们得出了七篇论文,我们根据类别(1)媒体选择标准,(2)媒体选择过程,(3)克服虚拟协作中的缺陷。本案例对虚拟团队中的媒体选择过程及其影响因素进行了较为详尽的描述。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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