ABOUT THE CURRENT SITUATION ON THE CAT AND DOG FOOD MARKET: THE SPECIFICS OF THE RUSSIAN SEGMENT

Abstract

Originated in the XIX century. the world market of cat and dog food is currently characterized by a number of features. It still remains growing, tends to an oligopoly with the leading role of European brands, products with natural ingredients occupy a significant share in it. For the Russian segment of pet food, these features remain currently also relevant, which negatively affects attempts to organize alternative Russian production.