RCoins – citizens become entrepreneurs

Lucia Zurkinden, Rico J. Baldegger
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引用次数: 0

Abstract

ABSTRACT As a recent phenomenon, crowdfunding has been positively influencing entrepreneurial financing and has been leading the way to a democratization of financial opportunities for entrepreneurs and backers. With the ambition to positively impact the entrepreneurial processes in crowdfunding markets, the RCoins project evolves around the idea of all citizens becoming sustainable investors, while helping transition from a linear to a circular economy. Today, the platform users receive 1 RCoin for every recycled bottle and use their RCoins for offers and discounts or for donations to charities. The next step will be to encourage citizens to be more motivated toward plastic bottle recycling, incentivizing them via an innovative crowd-investment reward platform. As part of an entrepreneurship and innovation ecosystem, RCoins will help increase the adoption of innovation in sustainable entrepreneurship and will contribute to resolving social and environmental issues by identifying and creating entrepreneurial opportunities.
RCoins -公民成为企业家
作为一种新现象,众筹对创业融资产生了积极的影响,并引领着企业家和支持者金融机会民主化的道路。为了对众筹市场的创业过程产生积极影响,RCoins项目围绕所有公民成为可持续投资者的理念发展,同时帮助从线性经济向循环经济过渡。如今,该平台的用户每回收一个瓶子就能获得1个RCoin,他们可以用这些RCoin来获得优惠和折扣,或者向慈善机构捐款。下一步将通过创新的众投奖励平台,鼓励市民更积极地回收塑料瓶。作为创业和创新生态系统的一部分,RCoins将有助于增加可持续创业创新的采用,并通过识别和创造创业机会,为解决社会和环境问题做出贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
2.90
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