SERENE: a Web platform for the UX semi-automatic evaluation of website

Abstract

This demo presents SERENE, a Web platform for the UX semi-automatic evaluation of websites. It exploits Artificial Intelligence to predict visitors’ emotions starting from their interaction logs. The predicted emotions are shown by interactive heatmaps overlapped to the webpage to be analyzed. The concentration of negative emotions in a specific area of the webpage can help the UX experts identify UX problems.