{"title":"Factors influence on usage of e-wallets among millennials in the Sri Lankan context","authors":"S. Harishanthan, S. Neruja","doi":"10.31357/ajmm.v2i01.6253","DOIUrl":null,"url":null,"abstract":"Purpose: Developments in financial technologies, new government efforts, and the worldwide unusual situation, it has resulted in a considerable increase in cashless transactions in recent years. The current empirical study sought to investigate the factors influencing behavioural intention of e-wallet usage. \nDesign/methodology/approach: The study's population comprised Millennials in Sri Lanka, and the convenience sample method has been employed. The current study employs a quantitative technique to collect the relevant data in the form of an online survey. There were 600 questionnaires distributed in total among the target population using a Google Form. Out of the total respondents, 558 with a response rate of 93%, 398 used e-wallets, and 162 were non-users. Data collected were analyzed using descriptive, correlation, and regression models. \nFindings: According to the findings of the survey, the most compelling reason for using e-wallets is their Perceived Usefulness. It explored that there are significant strong relationships between the Perceived usefulness of e-wallet, Perceived ease of use, Privacy, and security of e-wallet study variables. Furthermore, the survey emphasized that the Behavior Intention to Use E-Wallets is the most important aspect that Millennials perceive when it comes to e-wallet usage. \nOriginality: This is one of the first studies in e-wallet literature, that explores the pivotal role of privacy and security in the usage of e-wallet services in the context of Sri Lanka where most studies considered the TAM model merely. In reality, this research will be useful to e-wallet providers who want to learn more about why consumers use e-wallets both during and following the COVID-19 epidemic. As a result, they're devising strategies to assist themselves to achieve their goal of replacing traditional methods of payment with e-wallets. \nImplications: This study's findings have several ramifications for the advancement and improvement of e-wallet services in Sri Lanka. Based on its results, this study presents a few recommendations for the upcoming expansion of e-wallet service providers. \nKeywords: Perceived usefulness of e-wallet, Perceived ease of use, Privacy and, security of e-wallet, Behavioural intention to use an e-wallet, e-wallet usage","PeriodicalId":166780,"journal":{"name":"Asian Journal of Marketing Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Marketing Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31357/ajmm.v2i01.6253","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose: Developments in financial technologies, new government efforts, and the worldwide unusual situation, it has resulted in a considerable increase in cashless transactions in recent years. The current empirical study sought to investigate the factors influencing behavioural intention of e-wallet usage.
Design/methodology/approach: The study's population comprised Millennials in Sri Lanka, and the convenience sample method has been employed. The current study employs a quantitative technique to collect the relevant data in the form of an online survey. There were 600 questionnaires distributed in total among the target population using a Google Form. Out of the total respondents, 558 with a response rate of 93%, 398 used e-wallets, and 162 were non-users. Data collected were analyzed using descriptive, correlation, and regression models.
Findings: According to the findings of the survey, the most compelling reason for using e-wallets is their Perceived Usefulness. It explored that there are significant strong relationships between the Perceived usefulness of e-wallet, Perceived ease of use, Privacy, and security of e-wallet study variables. Furthermore, the survey emphasized that the Behavior Intention to Use E-Wallets is the most important aspect that Millennials perceive when it comes to e-wallet usage.
Originality: This is one of the first studies in e-wallet literature, that explores the pivotal role of privacy and security in the usage of e-wallet services in the context of Sri Lanka where most studies considered the TAM model merely. In reality, this research will be useful to e-wallet providers who want to learn more about why consumers use e-wallets both during and following the COVID-19 epidemic. As a result, they're devising strategies to assist themselves to achieve their goal of replacing traditional methods of payment with e-wallets.
Implications: This study's findings have several ramifications for the advancement and improvement of e-wallet services in Sri Lanka. Based on its results, this study presents a few recommendations for the upcoming expansion of e-wallet service providers.
Keywords: Perceived usefulness of e-wallet, Perceived ease of use, Privacy and, security of e-wallet, Behavioural intention to use an e-wallet, e-wallet usage