Customer Satisfaction: The Sales Manager's Role in Reducing the Communication Gap

Journal of Customer Service in Marketing and Management Pub Date : 1997-03-26 DOI:10.1300/J127V03N03_04

H. A. Harmon

引用次数: 0

Abstract

Customer satisfaction, the cornerstone of the marketing concept, has been the subject of considerable research. Since 1970 over 15,000 academic and trade articles have been written on the subject. ...

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顾客满意:销售经理在减少沟通差距中的作用

顾客满意度作为营销理念的基石，一直是人们进行大量研究的主题。自1970年以来，关于该主题的学术和贸易文章已超过15,000篇. ...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Customer Service in Marketing and Management

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