{"title":"The influence of marketing communications in social media on electronic word of mouth","authors":"A. Bianchi","doi":"10.4324/9781003125518-7","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":325100,"journal":{"name":"Driving Consumer Engagement in Social Media","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Driving Consumer Engagement in Social Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003125518-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}