Creative Economic Development Strategy Based on Processed Agriculture Product in Surabaya City

Abstract

This research aims to analyze the implementation of policy strategies for developing creative businesses processed by food crops and fisheries. Through an increased production approach to take advantage of open market opportunities. The target respondent are by using respondents from the first-year research, the business development strategy is implemented through the increasing of the products. To analyze the difference in the number of products between before the application of the product increasing policy with after the implementation of the product increasing policy use the independent ttest. The results of this research showed that between before product increasing with the situation after the increasing of the product there was significant difference. That means the policy of developing creative businesses of processed agricultural products in the city of Surabaya with a strategy to increase the number of products can be applied. Keywords—creative business; independent t–test