Comparative Research on Product Information Marketing Management of Cross-border E-commerce Platforms in the Post-epidemic Era

Abstract

Global trade was severely impacted during the epidemic. In the post-epidemic era, although international trade has improved to a certain extent, it is still difficult to return to the level before the epidemic in a short time. Consumers or consumer organizations rely on the product information marketing management of the cross-border e-commerce platform and the resource advantages of big data and platform globalization to find the goods they need at low cost, quickly and effectively. On the other hand, companies engaged in global trade can also use, The product information marketing management of e-commerce platform has big data and resource advantages, understands consumers in various countries more accurately, and conducts product information marketing management in a timely and effective manner-adjustments in product marketing, A full range of sales channels and high-quality products will greatly improve the operational management efficiency and marketing performance of global trading companies xxxq2w. To this end, this article uses the same or similar products to make a comparative study on the product information marketing management of seven different cross-border e-commerce platforms including Amazon, Alibaba International Station, Ebay, Global Sources and Dunhuang. The conclusion of the advantages and disadvantages of each platform will generate useful value for global enterprises and individuals through the cross-border e-commerce platform for product information marketing management and international trade.