El liderazgo transformacional desde la perspectiva del Modelo Disney en Benavides Soluciones Topográficas y Construcción S.A.S., en la ciudad de Sincelejo, Colombia

Abstract

Leadership is a central aspect in the development of organizations, because it is a source of motivation, inspiration and transformation of human resources within companies or companies, and this combination of elements, in turn, will generate a significant impact in organizational growth. This descriptive-exploratory article places special emphasis on transformational leadership and the importance of the “Disney Model.” And, due to the latter, the perspective of said model is described for the case of the company Benavides Soluciones Topográficas y Construcción S.A.S., in the city of Sincelejo. The results obtained show that the service provided by the company within the construction area is a strength, because it is perceived in a satisfactory way by customers, and where a higher qualification of the human resource is relevant. The discussion validates the fact that leadership that is transformative cannot be alien to the efficiency and effectiveness of human resources within the Disney service model, because this will be reversed in achieving customer service in terms of quality higher. In the conclusion, it is stated that the “Disney Model” is collaborative with the generation of a customer-oriented organizational culture, and, from that perspective, transformational leadership is the motivational factor for achieving greater customer satisfaction, both internal and external.