Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

Ririn Oktaviani, Atik Lusia
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引用次数: 1

Abstract

This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.
影响吉姆蜂蜜产品消费者忠诚度的因素
本研究旨在分析影响Jimshoney_Klaten09网店Jims Honey产品消费者忠诚度的因素。通过问卷调查收集数据。采用目的抽样法,样本数为125名消费者。数据分析技术采用多元线性回归分析。检验结果表明,产品质量对消费者忠诚度没有影响,服务质量、价格和品牌形象对消费者忠诚度有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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