Business Design and Feasibility Of Doria Cafe Start Up Supported by Website Application in Bandung City

International Journal of Mechanical Engineering Technologies and Applications Pub Date : 2021-02-26 DOI:10.21776/MECHTA.002.01.4

Fahira Alyayusi Litamurni, E. Chumaidiyah

{"title":"Business Design and Feasibility Of Doria Cafe Start Up Supported by Website Application in Bandung City","authors":"Fahira Alyayusi Litamurni, E. Chumaidiyah","doi":"10.21776/MECHTA.002.01.4","DOIUrl":null,"url":null,"abstract":"Patria Donut is one of the start up businesses home-scale donut making established in 2018. Patria Donut produce in accordance with the number of orders from distributors and only in accordance with the desire to generate sales for end buyers. The location is difficult to reach by the customer makes this business unpopular. Seeing this fact, the owner wants to expand his business by opening a cafe in a more strategic location, in Jalan Lombok. We should do feasibility analysis by opening this café. The market is conducted by spreading questionnaires to 100 respondents (target 16-39 years) in Bandung. The results showed a potential market of 86%, 98% available market, and the target market the company aimed at 0.8% of the available market. Meanwhile technical aspects and financial aspects based on secondary data from various sources. The financial calculation obtained from the NVP value for 2020-2024 are Rp 229.258.502,00, the IRR percentage is 26,69%, and PBP is 4 years and 4 months. IRR obtained is greater than the MARR value of 9.95% and NVP is positive. From these parameters, the opening of the Doria Cafe on Lombok Street, Bandung was feasible. We used website to support this business design.","PeriodicalId":159477,"journal":{"name":"International Journal of Mechanical Engineering Technologies and Applications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Mechanical Engineering Technologies and Applications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21776/MECHTA.002.01.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 2

Abstract

Patria Donut is one of the start up businesses home-scale donut making established in 2018. Patria Donut produce in accordance with the number of orders from distributors and only in accordance with the desire to generate sales for end buyers. The location is difficult to reach by the customer makes this business unpopular. Seeing this fact, the owner wants to expand his business by opening a cafe in a more strategic location, in Jalan Lombok. We should do feasibility analysis by opening this café. The market is conducted by spreading questionnaires to 100 respondents (target 16-39 years) in Bandung. The results showed a potential market of 86%, 98% available market, and the target market the company aimed at 0.8% of the available market. Meanwhile technical aspects and financial aspects based on secondary data from various sources. The financial calculation obtained from the NVP value for 2020-2024 are Rp 229.258.502,00, the IRR percentage is 26,69%, and PBP is 4 years and 4 months. IRR obtained is greater than the MARR value of 9.95% and NVP is positive. From these parameters, the opening of the Doria Cafe on Lombok Street, Bandung was feasible. We used website to support this business design.

查看原文本刊更多论文

万隆市网站应用支持Doria Cafe创业的商业设计与可行性

Patria Donut是一家成立于2018年的家庭规模甜甜圈制作初创企业。Patria Donut根据经销商的订单数量进行生产，并仅根据最终买家的销售愿望进行生产。顾客难以到达的地点使这家店不受欢迎。看到这一事实，店主想扩大他的业务，在一个更具战略意义的地点，在Jalan龙目岛开一家咖啡馆。我们应该先做可行性分析，然后再开这家咖啡馆。市场是通过在万隆向100名受访者(目标16-39岁)分发问卷进行的。结果表明，潜在市场为86%，可利用市场为98%，公司的目标市场为0.8%。同时，技术方面和财务方面基于各种来源的二手数据。2020-2024年NVP值财务计算为229.258.502万卢比，IRR百分比为26.69%，PBP为4年零4个月。所得IRR大于MARR值9.95%，NVP为正。从这些参数来看，Doria Cafe在万隆龙目街的开业是可行的。我们使用网站来支持这个业务设计。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Mechanical Engineering Technologies and Applications

自引率

0.00%

发文量