Semiotic Analysis of Video COVID-19 by World Health Organization

Abstract

Purpose: This research discusses the semiotic social analysis in a video titled "COVID-19" released by the World Health Organization. COVID-19 is a virus that has become a global pandemic. Very rapid spread makes the WHO issued recommendations to minimize outside activities in the form of social campaigns against the community. World Health Organization released a video titled "COVID-19" on the official youtube channel. The research approach: using a semiotic analysis method with the constructivist paradigm. Semiotic is a sign of science that has consisted of two elements, Signifier and Signified. In a social campaign video, it has a distinct meaning of communication. In this study, semiotics will explain the meaning of visual communication in videos released by the World Health Organization. The results of the study: indicate that semiotic analysis can reveal the signification meaning of the sign in the video campaign. World Health Organization can emphasize the word StayIn and convince people to continue to do social distancing. The World Health Organization explains that by doing five acts, everyone can be heroic against the pandemic. The five acts can be done by hiding in-home, laying down, playing games, staring on anythings. Simple acts can bring a significant impact to all.