Social Network Analysis on Odd-Even Policy in Bogor City

I. Gunawan, Manik Sunuantari, Yoedo Shambodo
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Abstract

Social network analysis (SNA) has been widely used in epidemiology to understand how the structure of the relationship is formed in the odd-even policy implemented in the city of Bogor. SNA can also be an appropiate tool for mapping the effectiveness of a policy. The public policy implemented by the Mayor of Bogor regarding odd-even policy in Bogor shaped various responses from the community. This study aims to determine the effectiveness of the Odd-Even policy through Twitter’s hashtagh #GanjilGenapBogor. The theory used was media convergence theory, with the concept of User Generated Content (UGC). The method used was network analysis with a qualitative approach. The results indicated that the users of Twitter’s social media showed various responses to this issue. The responses formed various conversations among the users. From these conversations, the Popularity Centrality of the actors involved was formed. Each actor plays a role in the formation of public opinion. Actors who are involed in these conversations, played an important role in creating interrelated group communication networks. The exchange of information carried out by the main actors in the communication network aims to see how much influence is generated to the followers or members of the network created by the main actor. This circumstance brings up one dominant actor, which is called ‘opinion leader’. In addition, this response resulted in the emergence of news sentiments. Sentiments that appear in the public tend to be negative. These sentiments touched 55% of the total coverage on various news media platforms.
茂物市奇偶政策的社会网络分析
社会网络分析(Social network analysis, SNA)已被广泛应用于流行病学,以了解茂物市实施的奇偶政策中关系结构是如何形成的。SNA也可以作为映射政策有效性的适当工具。茂物市长在茂物实施的关于单双号政策的公共政策引起了社区的各种反应。本研究旨在通过推特的#GanjilGenapBogor标签来确定奇偶政策的有效性。使用的理论是媒介融合理论,以及用户生成内容(UGC)的概念。采用网络分析和定性分析方法。结果表明,Twitter社交媒体的用户对这个问题的反应是不同的。这些回应形成了用户之间的各种对话。从这些对话中,形成了参与者的人气中心性。每个演员在舆论的形成中都起着作用。参与这些对话的参与者在创建相互关联的群体沟通网络方面发挥了重要作用。在传播网络中,主要行为者进行信息交换的目的是看主要行为者所创造的网络的追随者或成员产生了多大的影响。这种情况下产生了一个主导角色,这就是所谓的“意见领袖”。此外,这种反应导致了新闻情绪的出现。出现在公众面前的情绪往往是消极的。在各种新闻媒体平台上,这些情绪占总报道的55%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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