A Study on the Effects of Beliefs in the Intention to Money Donation on Social Network Platforms of Young People Living and Working in Hanoi

International Journal of Engineering, Business and Management Pub Date : 1900-01-01 DOI:10.22161/ijebm.6.6.2

Dr. Pham Van Tuan, Le Duc Hoang, Dr. Nguyen Thi Thu Huong

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Abstract

The study was carried out with the goal of analyzing and studying the factors affecting the intention to donate money on social networking platforms of young people living and working in Hanoi. In the study, the authors used a combination of qualitative and quantitative research to provide a complete scale before entering into the official research. With 383 questionnaires with valid answers, all of these people have participated in online support through different social networking platforms. The results received from the survey were processed and analyzed using the supporting software SPSS 26.0 and AMOS 25. Finally, the results obtained show the importance of social networks for the effectiveness of charity fundraising in the context of the Covid-19 pandemic. In addition, the research team found that only the reputation of the organization and the knowledge, as well as subjective standards of the participants in favor, indirectly influenced their intention to donate to charity through belief and attitude.

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河内工作与生活青年社交网络平台捐款意愿信念影响研究

这项研究的目的是分析和研究影响在河内生活和工作的年轻人在社交网络平台上捐款意愿的因素。在研究中，作者采用了定性与定量研究相结合的方法，在进入正式研究之前提供了一个完整的量表。这些人通过不同的社交网络平台参与了在线支持，共有383份有效问卷。采用SPSS 26.0和AMOS 25软件对调查结果进行处理和分析。最后，获得的结果表明，在Covid-19大流行背景下，社交网络对慈善筹款有效性的重要性。此外，研究小组发现，只有组织的声誉和知识以及参与者的主观标准，通过信念和态度间接影响他们的慈善捐赠意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Engineering, Business and Management

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