RELATIONSHIP BETWEEN THE QUALITY OF LIFE OF THE POPULATION OF KRYVYІ RІH AND THE DEVELOPMENT OF THE TOURIST SPHERE OF THE CITY

Abstract

Objective. The objective of the presented research is to assess the living standards of the population of Kryvyi Rih by means of analysis of the level of development of the tourist sphere of the city. Methods. The theoretical basis of the study is the achievements of foreign and domestic scientists on key parameters of quality of life. The source base for writing this survey is a variety of statistical materials that reflect the standard of living of Kryvyi Rih, as well as a marketing study in 2021 on the development of the tourism industry in Kryvyi Rih. In order to achieve this goal, general research methods are used, namely: empirical (observation, comparison, measurement), complex (analysis, synthesis), theoretical (convergence from abstract to concrete). Among special (economic-statistical) research methods, preference is given to graphical, correlation, componentanalytical and grouping methods. Results. The article highlights some indicators of the quality of life of the population against the background of existing leisure practices in Kryvyi Rih, in particular, the tourism sector of the city. This study analyzes the practices of domestic industrial tourism provided to residents of Kryvyi Rih, Dnipropetrovsk region during 2021. Based on previous publications on the subject, the author testifies to the fact that there is a range of domestic tourism services, even during the COVID-19 pandemic. The investigation is based on materials prepared, processed and stored in the archives of Kryvyi Rih City Development Institute. This article has features of scientific novelty, because it contains previously unused content, in particular, the final results of representative marketing surveys using questionnaires, which were conducted among residents and guests of Kryvyi Rih. The subject of the author’s research is the sphere of tourism as an accentuated indicator of the quality of life of the population of a large industrial city. The central aspect of the study is the problem of accessibility of domestic tourism.