Informal Learning Experiences on Social Media: The Case of #MarketingTwitter

Abstract

Informal learning in online social communities encourages a sense of belonging and support in a casual environment while enhancing members' knowledge and expertise. Several studies have explored the use and benefit of online social communities, particularly in the education field. Yet, little research examines how informal learning occurs in other professional hashtag communities on Twitter. This research explores the #MarketingTwitter professional's community to identify how users promote an instructional design of informal learning experiences and strategies to engage and impact members in the community including possible new users.