A qualitative approach to understanding adoption or resistance of long-standing belief systems within the equine industry

Muma Business Review Pub Date : 2019-07-16 DOI:10.28945/4400
R. Lord
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Abstract

The equine industry is changing after hundreds of years of solid foundations built on long-standing beliefs. The natural horse and hoof introduction have spurred a push to wake up this sleeping, yet strong industry. Both factions of the industry, hoof care, and horsemanship are affected. The debate of natural versus traditional is growing causing friction in some areas and asking participants to pick a side. This research was conducted with industry leaders that represent both sides: natural and traditional. Leaders were chosen for their role in either inciting adopting or resistance. Also included in the interview process are middle management professionals who are witnessing the friction of new beliefs and the contradictions to the industry status quo. This research was conducted by interviewing 41 leaders within the industry, representing a wide array of disciplines, both natural and traditional. Their viewpoints represent the current state of the industry under analysis.
一个定性的方法来理解采用或抵制长期信仰系统在马产业
经过数百年建立在长期信仰基础上的坚实基础,马业正在发生变化。天然的马和蹄的引入刺激了这个沉睡但强大的行业的觉醒。该行业的两个派系,蹄护理和马术都受到了影响。关于自然与传统的争论愈演愈烈,在一些领域引起了摩擦,并要求参与者选择一方。这项研究是与代表双方的行业领导者进行的:自然和传统。领导人的选择取决于他们煽动采纳或抵抗的作用。在面试过程中还包括中层管理人员,他们正在见证新信念的摩擦和对行业现状的矛盾。这项研究是通过采访41位行业内的领导者进行的,他们代表了广泛的学科,既有自然学科,也有传统学科。他们的观点代表了所分析的行业现状。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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