The Promise of Artificial Intelligence and Potential Impact on the Sales Function: A Sustainability Perspective

Abstract

After a great deal of press and promise, artificial intelligence is beginning to make inroads in the sales function. In this paper, we follow one United Kingdom-based company called CloudApps and the firm’s development of an artificial intelligence solution to address the issues inherent in the management of the sales pipeline. We then outline some of the other potential applications using artificial intelligence within an organizations’ sales function.