THE BUSINESS RECOVERY AND THE FINANCIAL PERFORMANCE: STUDY ON PRIVATE FMCG IN JAKARTA

Abstract

An entire FMCGfirms have the misguide in derivates of the vision and missions on the heterogeneousindustrial, brand adoption, brand resurrection movement, costly, less-information processing, fail from the tight competitions, and the radically inventions. This analysis would be investigating the research gap within the FMCG-hi-tech business. The novelty researchresult from the development of market-place to recovery that it could more contribution on body of knowledge of the Organismic Integration theory, the R-A theory, GST and the theory of the GOF, that with to develop within the analysis of industrial hi-tech FMCG firms. Furthermore, the research would conduct and was using the predicted strategy in multivariate SEM-data analysis within an among the latent variables with the SmartPLS.