IN QUEST FOR THE ULTIMATELY SUSTAINABLE BUSINESS MODEL

Abstract

The sustainable business model (SBM) concept emerged as one of the most compelling research topics in contemporary management. The multifariousness of discussion areas and problems related to creating, implementing, and modifying SMBs offers great at is ultimate, which means that it is sustainable in all three dimensions, i.e., in the technological, social, and environmental context, by applying innovations corresponding to these categories (technological, social, and organizational). Particular attention was paid to the discussion on SBM archetypes and a framework describing SBM key features that served as points of reference for further investigations. The paper comprises two major parts; the introduction of the sustainable business model concept is followed by research results. The theoretical part includes a presentation of the most important SBM definitions discussed in the managerial literature. In the second empirical part, based on secondary sources, an illustrative case study of an ultimately sustainable business model (USBM) was developed and discussed.