Influencing Factors on Customer Buying Willingness of New Energy Vehicle

Abstract

In 2022, China's new energy vehicles will become a bright spot in the Chinese auto market. In 2022, the sales and output of new energy vehicles in Shaanxi rank second in the country, and the growth rate of new energy vehicles in Shaanxi ranks first in the country. In 2022, Xi'an accounts for 99% of Shaanxi's new energy vehicle production. Therefore, it is necessary for this paper to conduct research on consumers' willingness to consume new energy vehicles in Xi'an, which will help find consumers' purchase needs and further increase the sales of new energy vehicles in Xi'an. The research found that: first, individual characteristics have a strong influence. Second, whether there is a big difference between whether there are cars. Third, the green concept leads the way. Fourth, the appearance of cars has little influence, and attention to the interior is fundamental, and supporting facilities are kept up. Fifth, restricted subsidies promote development.