Welfare Evaluation of Female Tourism Practitioners under the Background of the Digital Countryside

Abstract

In the era of the digital countryside, rural tourism has been innovated and developed with the help of intelligent technologies such as Internet +, artificial intelligence, cloud and big data, and blockchain, which has dramatically improved the employment opportunities of traditional rural women and effectively improved the overall welfare level. This paper adopts fuzzy mathematics comprehensive evaluation method to calculate the general welfare and perception of functional activities of female tourism practitioners. It puts forward suggestions for the sustainable development of rural tourism in the context of the digital countryside.