Galaxy Micro Systems

Sherwood C. Frey
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Abstract

Galaxy Micro Systems is negotiating with a vendor about the cost of service support for the warranty on Galaxy's new workstation. The vendor has offered Galaxy a choice between a fixed-price, lump-sum contract and a deferred-payment scheme based on the number of units installed. Uncertainty in the sales forecast complicates the choice. All uncertainties are expressed in terms of discrete probabilities. Excerpt UVA-QA-0394 GALAXY MICRO SYSTEMS For the past three months, Taylor Jansen of Galaxy Micro Systems had been discussing with a national computer sales-and-service franchiser the subcontracting of the warranty contract for the new Galaxy workstation, the GMS-II. In addition to featuring an advanced technology chip and a state-of-the-art processor, the GMS-II would be sold with a three-year warranty that included parts and labor. Galaxy had decided to subcontract the service support for the warranty rather than to expand its regional offices to include a technical support staff. As the GMS-II project manager, Jansen had moved contract discussions to the point where the specification of the terms and conditions of the warranty contract were acceptable to both parties, but the pricing of the contract was undecided. At a recent meeting, the franchiser's negotiating team had proposed to Galaxy the choice of two pricing schemes for the warranty of those units installed during the introductory year. The first approach was a fixed price contract with a lump sum payment of $ 770,000 due on May 1, 1993, the planned date for the introduction of the GMS-II. Alternatively, the price could be a function of the number of units installed during the introductory year, and payments would be spread over three years. The specific terms would be $ 70,000 payable on May 1, 1993, plus three annual installments of $ 80 per unit for those units installed during the introductory year, May 1, 1993, to April 30, 1994. The annual installments were subject to a minimum of $ 250,000 and were payable on the first of May of 1994, 1995, and 1996. For either alternative, a new contract would be negotiated for sales occurring after the introductory year. For the services rendered by the franchiser, both proposals seemed reasonable to Jansen and compatible with the negotiating limits specified by Galaxy's senior management. The choice between the alternatives, however, was difficult. The deferred-payment schedule of the installment contract was a real advantage in light of Galaxy's hurdle rate of 18%. Offsetting that advantage, however, was the sense that the installment contract was riskier than the fixed price contract because first-year sales of the GMS-II were uncertain. During the introductory year, GMS-II sales would come from two sources: (1) the successful closure by senior management of an extraordinarily large purchase by a single customer, and (2) the efforts of the Galaxy regional offices. Unfortunately, Jansen was uncertain about the results of both sources. . . .
银河微系统公司
银河微系统公司正在与供应商就银河新工作站的保修服务支持费用进行谈判。该供应商向Galaxy提供了两种选择,一种是固定价格的一次性合同,另一种是基于安装数量的延期付款方案。销售预测的不确定性使选择复杂化。所有的不确定性都用离散概率表示。在过去的三个月里,银河微系统公司的Taylor Jansen一直在与一家全国性的计算机销售和服务特许经销人讨论新的银河工作站GMS-II的保修合同的分包问题。除了采用先进的技术芯片和最先进的处理器外,GMS-II还将提供三年的保修,包括零件和人工。Galaxy决定将保修的服务支助分包,而不是扩大其区域办事处,使其包括一名技术支助人员。作为GMS-II项目经理,Jansen已经将合同讨论推进到双方都能接受保修合同条款和条件的规格,但合同的定价尚未确定。在最近的一次会议上,特许经销人的谈判小组向银河公司提议,为第一年安装的设备的保修期选择两种定价方案。第一种办法是订一份固定价格合同,在1993年5月1日,即引进GMS-II的计划日期,一次性支付77万美元。或者,价格可以是第一年安装的设备数量的函数,付款将在三年内分摊。具体期限为1993年5月1日支付$ 70 000,加上1993年5月1日至1994年4月30日期间安装的装置每单位每年分期支付$ 80。每年的分期付款最低为250 000美元,于1994年、1995年和1996年5月1日支付。对于任何一种选择,都将在引入一年后谈判一份新的销售合同。对于特许人提供的服务,Jansen认为这两项建议似乎都是合理的,并且符合银河高级管理层规定的谈判限制。然而,在两种选择之间做出选择是困难的。考虑到银河电子的门槛利率为18%,分期付款合同的延期付款计划确实是一个优势。然而,抵消这一优势的是,由于GMS-II第一年的销售不确定,分期付款合同比固定价格合同风险更大。在推出的那一年,GMS-II的销售将有两个来源:(1)高级管理层成功地完成了单个客户的一笔特大采购;(2)银河地区办事处的努力。不幸的是,Jansen对两种来源的结果都不确定. . . .
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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