Increasing the Competitiveness of MSMEs in the Food and Beverage Sector Post Pandemic

Abstract

MSMEs are one of the leading business sectors to encourage economic growth. However, in 2020 the condition of MSMEs underwent a very drastic change. This is due to the Covid-19 pandemic which has caused many businesses to close and even go out of business. Based on these problems, this study was conducted to analyze the readiness of MSMEs in facing the Covid-19 pandemic, and their understanding of risk management in MSME activities. The research method used is a qualitative method. The sample used is SMEs in West Surabaya. Data collection was done by interview. The data analysis technique used is SWOT analysis. The results in this study indicate that MSMEs in West Surabaya have sufficient strength in dealing with existing threats.