{"title":"Penyuluhan Strategi Branding Kopi Lokal di Pasar Global bagi Komunitas Teman Kohi","authors":"Sophiana Widiastutie, Shanti Darmastuti, M. Juned, Anastasya Gabriela Nahampun, Fitri Chaerunisa, Sherina Amellia","doi":"10.55983/empjcs.v1i6.329","DOIUrl":null,"url":null,"abstract":"Marketing strategy is one of the efforts made in expanding product sales both in local and global markets. One strategy that can be done is through branding. Coffee commodities are one of the main commodities of Indonesia's exports. Aside from being the main commodity of exports, business in the field of coffee also increased from time to time. Efforts to expand the local coffee market are one of the focus of business people who come from the community of young people who open a number of coffee businesses. One of them is Komunitas Teman Kohi which is one of the local coffee industry players whose members consist of members of the community of young people and are engaged in coffee entrepreneurs. The problem of branding strategies faced by Komunitas Teman Kohi in expanding market access is an attraction for the devotion team to carry out community service. In this regard, the Community Service Team of Universitas Pembangunan Nasional Veteran Jakarta developed partnership cooperation with Komunitas Teman Kohi in counseling activities on local coffee branding strategies in the global market. In this activity, the community service team distributed pre-test before conducting counseling activities which were then followed by filling in post-test.","PeriodicalId":344089,"journal":{"name":"Empowerment: Jurnal Pengabdian Masyarakat","volume":"64 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Empowerment: Jurnal Pengabdian Masyarakat","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55983/empjcs.v1i6.329","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Marketing strategy is one of the efforts made in expanding product sales both in local and global markets. One strategy that can be done is through branding. Coffee commodities are one of the main commodities of Indonesia's exports. Aside from being the main commodity of exports, business in the field of coffee also increased from time to time. Efforts to expand the local coffee market are one of the focus of business people who come from the community of young people who open a number of coffee businesses. One of them is Komunitas Teman Kohi which is one of the local coffee industry players whose members consist of members of the community of young people and are engaged in coffee entrepreneurs. The problem of branding strategies faced by Komunitas Teman Kohi in expanding market access is an attraction for the devotion team to carry out community service. In this regard, the Community Service Team of Universitas Pembangunan Nasional Veteran Jakarta developed partnership cooperation with Komunitas Teman Kohi in counseling activities on local coffee branding strategies in the global market. In this activity, the community service team distributed pre-test before conducting counseling activities which were then followed by filling in post-test.
营销策略是在本地和全球市场上扩大产品销售的一种努力。一个可行的策略是通过品牌推广。咖啡是印尼出口的主要商品之一。除了作为主要的出口商品外,咖啡领域的生意也不时增加。努力扩大当地咖啡市场是来自社区的年轻人开了多家咖啡店的商人们关注的焦点之一。其中之一是Komunitas Teman Kohi,这是当地咖啡行业的参与者之一,其成员由社区的年轻人组成,从事咖啡创业。Komunitas Teman Kohi在扩大市场准入中面临的品牌战略问题是吸引奉献团队开展社区服务的原因。在这方面,Universitas Pembangunan national Veteran的社区服务团队与Komunitas Teman Kohi建立了伙伴合作关系,就当地咖啡在全球市场的品牌策略进行咨询活动。在本次活动中,社区服务队先发放预测,然后进行咨询活动,然后填写后测。