Self-Representation on Facebook: What Does It Gratify?

Abstract

The last two decades have seen a continuous increase in the use of social networking sites (SNS) amongst people of all age groups. Each individual has different motives and needs for self-representation on these sites, which are related to certain motives and needs. This research investigated four different socio and psychological motives of social and affection on Facebook by Pakistani youth. Data was collected from students at International Islamic University, Islamabad through a questionnaire by employing convenient sampling techniques. Results showed that Facebook users' main motives were social and affection, and exhibitionism, which were not the same for males and females as well as users of different age groups.