The impact of COVID-19 on consumer behaviour and online shopping: The case study in the developing country

Corporate Governance and Organizational Behavior Review Pub Date : 1900-01-01 DOI:10.22495/cgobrv6i3p3

Ali Ismajli, A. Mustafa, Fitore Velijaj, Leonita Dobrunaj

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引用次数: 2

Abstract

The main purpose of this study is to assess the impact of the pandemic on online shopping in the case of Kosovo. Cunningham (2019) states that online shopping is an e-commerce activity that involves buying items on a seller’s website through a credit or debit card and delivering the item to your home with online shopping, customers buy items from anywhere in the world through a digital platform. The data used are primary, collected through the online questionnaire and it was distributed using social media Facebook, Instagram, and Gmail to a random sample of 500 respondents from Kosovo. We have concluded that the COVID-19 pandemic has had a positive impact on online shopping because, based on the results we have obtained, online shopping has increased during this period. Online shopping clearly shows that consumers’ attitudes and behaviors have changed rapidly, but the pandemic had not increased their confidence in online shopping. This is especially true for developed countries, where every store has its website from which to buy, and India seems to have adopted this trend very fast compared to Pakistan (Bashir, Mehboob, & Bhatti, 2015). The most demanded products besides food, and hygiene, there was a great demand for clothing, electronic and technological equipment, books, and others. Regardless of how many advantages we can have from online shopping, traditional shopping is still what Kosovar consumers prefer to practice. The paper also suggests some recommendations regarding online shopping in Kosovo

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COVID-19对消费者行为和网上购物的影响:发展中国家的案例研究

本研究的主要目的是评估疫情对科索沃网上购物的影响。坎宁安(2019)指出，网上购物是一种电子商务活动，包括通过信用卡或借记卡在卖家的网站上购买商品，并将商品送到您的家中。网上购物，客户通过数字平台从世界任何地方购买商品。所使用的数据是原始的，通过在线问卷收集，并通过社交媒体Facebook, Instagram和Gmail分发给来自科索沃的随机抽样500名受访者。我们得出的结论是，2019冠状病毒病大流行对网上购物产生了积极影响，因为根据我们获得的结果，在此期间网上购物有所增加。网上购物清楚地表明，消费者的态度和行为发生了迅速变化，但疫情并未增加他们对网上购物的信心。对于发达国家来说尤其如此，每家商店都有自己的网站，与巴基斯坦相比，印度似乎已经非常快地采用了这种趋势(Bashir, Mehboob， & Bhatti, 2015)。除了食品和卫生用品外，需求量最大的产品还有服装、电子和技术设备、书籍等。不管我们可以从网上购物中获得多少优势，传统购物仍然是科索沃消费者更喜欢的做法。本文还就科索沃的网上购物提出了一些建议

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Corporate Governance and Organizational Behavior Review

CiteScore

1.20

自引率

0.00%

发文量