Traditional Food Entrepreneurs in Sabah and Selangor States: A qualitative perspective

Journal of ASIAN Behavioural Studies Pub Date : 2023-06-02 DOI:10.21834/jabs.v8i25.429

Adilah Md Ramli, M. Saad, Mohd Shazali Md Shariff, J. Sulistyo

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Abstract

This study aimed to explore local entrepreneurs during the COVID-19 pandemic in Sabah and Selangor states. Twenty participants from the selected business categories were identified and interviewed using a semi-structured question. Two themes: Food category (coded: categories of food; type of food) and Business criteria (coded: experience, customer, type of business). Entrepreneurs from both states adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business, customer, and type of business. The concerned entrepreneurs must adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business life. Keywords: Local entrepreneur; Traditional food; Qualitative; Covid-19 eISSN 2514-7528 ©2023. The Authors. Published for AMER & cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour StudiesCollege of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/jabs.v8i25.429

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沙巴和雪兰莪州的传统食品企业家:定性视角

本研究旨在探讨2019冠状病毒病大流行期间沙巴和雪兰莪州的当地企业家。从选定的业务类别中确定20名参与者，并使用半结构化问题进行采访。两个主题:食品分类(编码:食品分类;食品类型)和业务标准(编码:经验、客户、业务类型)。这两个州的企业家通过实施新方法来维持其业务、客户和业务类型，以适应COVID-19大流行带来的变化。相关企业家必须适应新冠疫情带来的变化，采取新方法维持企业生活。关键词:本土企业家;传统食品;定性的;Covid-19eISSN 2514-7528©2023。作者。英国e-国际出版社出版。这是一篇基于CC BY-NC-ND许可(http://creativecommons.org/licenses/by-nc-nd/4.0/)的开放获取文章。由马来西亚环境行为研究人员协会(AMER)和马来西亚玛拉理工大学建筑环境学院环境行为研究中心(cE-Bs)负责的同行评审。DOI: https://doi.org/10.21834/jabs.v8i25.429

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Journal of ASIAN Behavioural Studies

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